Clear headline (what you do + who it’s for)
Subheadline (result or transformation)
Primary CTA (button)
Supporting visual (mockup, preview, or result)
Subheadline (result or transformation)
Primary CTA (button)
Supporting visual (mockup, preview, or result)
Instantly communicate value + hook attention
Hero Section. Go Big Here.
001 - Hero
Structure:
- Call out pain points
- Introduce your solution
- This can be 1-3 canvases back to back
Problem / Solution Section
Help them feel understood
Image placeholder
003 - problem / solution
Structure:
- Call out pain points
- Introduce your solution
- This can be 1-3 canvases back to back
Problem / Solution Section
Help them feel understood
Image placeholder
Show what you sell
Product Preview
004 - product preview / offer section
Instead of talking about the features of your product, talk about the outcomes.
Outcome 6
Instead of talking about the features of your product, talk about the outcomes.
Outcome 5
Instead of talking about the features of your product, talk about the outcomes.
Outcome 4
Instead of talking about the features of your product, talk about the outcomes.
Outcome 3
Instead of talking about the features of your product, talk about the outcomes.
Outcome 2
Instead of talking about the features of your product, talk about the outcomes.
Outcome 1
Benefits Section
Sell the Outcome, Not the Features
005 - Benefits Section
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How it Works
006 - How it works
Show:
- Before/after site
- Scroll-through preview
- “What this looks like live”